Kintronics Media provides different information than manufacturers. Manufacturers provide specifications and product manuals, while articles from Kintronics Media describe how the product works, compare products, determine customer objectives, and provide ROI information to justify the sale.
Manufacturers provide product specifications sheets, while Kintronics Media includes information about why those specifications are important. For example, a camera manufacturer will indicate a camera’s low-light performance is 0.01 lux, while Kintronics Media explains how much light is needed (in lux) for an indoor camera with good lighting versus a camera used in a parking lot at night. We define why a specific application requires a certain low-light capability. Manufacturers specify how loud a speaker is, while Kintronics Media describes how to calculate the sound level needed to be heard.
Manufacturers provide product manuals, while Kintronics Media explains why a specific capability is important to the customer. For example, a manufacturer’s product manual provides detailed information about anti-piggybacking, while Kintronics Media describes why it’s important to the customer to prevent piggybacking.
Kintronics Media provides comparisons highlighting the best camera for the application.
For example, a camera lens is specified by its millimeter and clarity, while our articles describe why they need a lens that allows them to see a person’s face at a certain distance. We provide details allowing the customer to determine the best lens based on their desire. We explain how resolution and lens decide whether you can detect an object, recognize if it’s a car or a person, or identify who the person is.
Return on Investment is essential for justifying a purchase. Articles describe how technology saves money by reducing insurance costs, how access control reduces theft and loss, and improves security.
If you need more information about Content Marketing to improve channel success, please call 914-944-3425, email dennis@kintronics.com, or visit our Kintronics Media website.