Educational Content Marketing Makes Customers Smarter
Manufacturers and distributors use dealer or partner channel marketing to promote and sell their products. Unfortunately, they have found that fewer than 10% of dealers are successful in selling the manufacturer’s products. Their goal is to increase the number of effective channel partners, also known as dealers.
This article describes how Educational Content Marketing Improves Channel Performance.
Many dealers or partners have experience with the products they sell, but it can be challenging for them to determine the most effective way to market new technology.
Manufacturers would like dealers to provide regional marketing assistance; however, they often find that dealers lack the necessary marketing skills. The problem is that many lack the resources to implement a marketing program.
Dealers and partners often lack the time or inclination to learn new technologies or invest in their marketing.
Partners or dealers are sometimes skeptical of new technology and don’t understand its benefits and advantages.
End users (customers) are sometimes unaware of new technology, especially if the product has never been seen before. Therefore, finding the best way to introduce and educate the market about the latest product is necessary.
The dealers or partners are concerned about the complexity of some new products and the longer sales cycle. They need to be reassured about the benefits and additional sales that new products can generate.
Educational content marketing is one of the most effective ways to enhance dealer performance.
The educational material explains how the products work, their usage, the benefits they offer to customers, and how they provide a good return on investment.
The content enhances the SEO of the dealer’s website. A website with good SEO increases sales leads and enhances a dealer’s business.
Kintronics Media offers a wide range of educational materials designed to educate the market. We have found that an educated market is your best customer.
One of Kintronics Media’s key advantages is its automated communication system, which delivers content to dealers’ prospects and customers. This service is a very easy-to-use marketing tool that doesn’t burden the dealer.
The automation service provided by Kintronics Media enables dealers and partners to reach their prospects effectively. Messages are sent through their channel weekly. It takes about 15 Minutes or less! This makes it easy for dealers with limited marketing time to enhance their sales effectiveness.
The messages include Email, blogs, newsletters, or social messaging using LinkedIn, X, or Facebook. This remains one of the most effective methods for keeping your company at the forefront of customers’ and prospects’ minds.
The automated service sends dealers weekly messages suggesting articles they can publish to their prospects’ and customers’ channels. The dealer can select the article, add personal content, and choose the channel through which they want to publish. The process takes a short amount of time and dealer resources.
Once the content is published, the system monitors and reports the transaction results. The intent data is reported to the vendor and dealer.
The automated publishing service provides feedback statistics that describe who is reading the messages. It offers valuable insights into which customers may be in a purchasing cycle. Partners can assign their contacts to a list and then use auto-post to send a new weekly email.
Kintronics Media also creates a dealer microsite. This new website enhances dealers’ marketing efforts and enables prospects to discover their business. The microsite also enhances the dealer’s online presence by improving SEO.
The partner’s microsite generates feedback about what people seek and view, the keyword phrases they use, and the problems they would like to solve. This leads to a better understanding of their prospects.
By focusing on education and leveraging our automated marketing tools, you can overcome customer resistance, shorten sales cycles, reduce returns, and achieve lasting success.
The key is to provide a mechanism that clearly communicates your product’s value, addresses concerns proactively, and delivers personalized, engaging content at scale. When we empower customers with knowledge and guide them through the decision-making process, we don’t just sell a product—we build trust, loyalty, and long-term relationships.
If you need more information about Content Marketing to improve channel success, please call 914-944-3425, email [email protected], or use our contact form.