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What drives sales?
Educated customers.
Shared knowledge.
Strong trust.
An educated market is your best customer.
Hey! Do you need help improving your channel performance? đź‘Ť

Kintronics Media Provides an Educational Content Marketing Service for Manufacturers That Improves Channel Potential

Manufacturers must improve the performance of their dealer, partner, and reseller channels. We understand your challenges. Kintronics Media offers a solution: We provide education and marketing assistance to these channels. We provide technical information that educates the dealers and customers, building trust and increasing product sales.

Educational Content | Automated Publishing

Kintronics Media focuses on the Security Market. We enhance the dealer marketing network and provide education so they can become knowledgeable and effective sales channels.

Educational Content Marketing that Increases Sales


  • The manufacturer offers specs; we describe how the product meets the customer's needs.
  • We improve sales by educating dealers and assisting them with their marketing.
  • Our education has been proven to reduce returns
  • Our technical content builds the customer’s confidence that the dealer can provide the right products to meet their requirements.
  • The Content Marketing program ensures the dealer remains top of mind for prospects and customers
  • The result is increased sales leads
  • We contribute to improving the dealer’s SEO position.

Learn more about how The Information Provided by Kintronics Media is Different from the manufacturer's Information
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Why Kintronics Media is Your Best Service for Increasing Your Market Potential

The Educational Content from Kintronics Media

Enhances channel performance that generates new sales

Focused Educational Technical Articles Generate New Leads

Articles are automatically published to the dealers for their use
Publishing of articles maintains customer awareness of sales source

A Proven Method for Increasing Sales

Increase leads and sales with improved SEO potential of the dealer websites

Manufacturers Receive Intend Data Feedback

Marketing data helps manufacturers plan and execute new product introductions and their marketing programs

Automated Publishing of Educational Content Marketing provides key advantages for increasing sales. It provides benefits in all stages of the selling cycle.

  • Awareness Stage: Use automated campaigns to introduce your technology with simple, engaging content that highlights the problem it solves.
  • Consideration Stage: Provide in-depth resources, such as technology articles, to explain how your product works and its benefits.
  • Decision Stage: Maintains contact with likely buyers, provides continued article distribution to give prospects the confidence to commit.
  • Information Stage: Automated publishing provides intent data that improves manufacturers direction, marketing and sales.
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Kintronics Media understands the challenges of manufacturers

Manufacturer Challenges

Manufacturers would like to introduce new technology and grow their market, but they face many challenges.

  • There are many technology dealers with experience selling traditional physical security technology but lack the knowledge to sell new technology
  • Dealers are not good at marketing.
  • Dealers need to be educated to sell new technology.
  • Less than ten percent of the dealers have successful marketing strategies
  • Dealers have limited time and resources to address new technology
  • They need to increase brand awareness in a new market

Manufacturers are aware that all products undergo a product life cycle. The four stages are: Introduction stage, Growth stage, Maturity stage, and finally, Decline stage. To learn more about the product cycle, please read our article, Manufacturer’s Product Life Cycle.

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The Challenge of Selling New Technology

  • Lack of Awareness
  • Skepticism of the Unknown
  • Overcoming the Status Quo
  • Complexity of the Product
  • Longer Sales Cycles

The manufacturer is aware that all products undergo a product life cycle. The four stages are: Introduction stage, Growth stage, Maturity stage, and finally, Decline stage. To learn more about how Educational Content Marketing can benefit each phase of the product cycle, please read our article, Manufacturer's Product Life Cycle.

Resources


Marketing Articles and Videos

Educational Articles

Our blog and videos provide information that helps manufacturers and distributors understand the challenges and solutions that can enhance their business. For example, these resources help you understand how Channel Partner Marketing works, the Value of Intent Data, the Manufacturer’s Product Life Cycle, and more.

Educational Marketing Information

Educational Videos

Benefits of Educational Content Marketing

This video describes how educational content marketing enhances the performance of resellers, partners, or system integrators. It helps them promote, sell, and market their products or services. Content marketing utilizes educational materials to expand the dealer's reach, boost sales, and enhance customer support.

To learn more, read our article How Educational Content Marketing Improves Channel Performance.


Learn More about Channel Development

The channel consists primarily of distributors, dealers or resellers, and systems integrators.

  • Distributors maintain inventory, distribute products to dealers, and handle logistics. Many have warehouses nationwide that store products, ensuring they are available when dealers need them.
  • Resellers & Value-Added Resellers (VARs): Sell the product as-is or add custom services or features. They sell to
  • System Integrators: Combine multiple solutions (hardware/software) into a complete customer system. These systems are usually customized to meet specific customer requirements.

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Contact Us

To learn more about how we can help improve your sales

Contact us at 914-944-3425 or send us a message.

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